CAREER OVERVIEW
+5 years of professional experience across the world in product design, UX/UI, industrial design & project management.
Concept & Product Designer | Total Tool Milano | 2024/2025
MSc in Integrated Product Design at Politecnico di Milano | 2022-2024
Product Designer | Squair IoT | 2022
Skills
Research and User Experience are languages I speak fluently. Much like adapting to a new culture, good design starts with listening and observing. I know the right questions to ask.
UI Design & Strategy? I’ve got them. I love organizing and translating complex data into intuitive and effective interfaces. I align real user needs with business goals, guiding teams into designing meaningful solutions.
Curious by nature. Adaptable by experience. Having lived, studied and worked in different continents, I’ve learned to collaborate across time zones, cultures, and disciplines, bringing a holistic perspective to each project.
Some of my projects
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Brand & responsive website launchDeveloped the IoT startup’s new brand identity, responsive website, design system and product dashboards (B2B & SaaS/PaaS).
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Website RedesignZara’s website was visually attractive, but shopping itself (which is the goal of site visitors) proved to be difficult. I worked on the benchmark, user personas, empathy map, user tasks, task analysis, competitors overview on each task, information architecture, wireframes, design system and finally the redesign.
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APP solution & competition winnerI led the creation of the Papo Reto project, which was awarded 1st place in the “Pedestrian Safety” category at the Designathon STARS PUC-Rio 2021.
Some nice things people have said about me
Erick Silva
Control and Automation Engineer
I've had the pleasure of working with Rafaela at Squair, where we collaborated on product creation. She’s an incredibly talented product designer with a keen eye for detail, using a wide range of design skills to bring ideas to life. At Squair, we worked on developing both physical and digital products, going through the entire process from concept and prototyping to implementation. Rafaela played a key role in ensuring that our products were not only coherent and effective to users, but also well-presented and appealing to clients while maintaining high standards. She was also great at communicating and collaborating with our engineering team, making the entire workflow smooth and efficient. Rafaela’s creativity and problem-solving skills always stood out, and she has a unique ability to balance aesthetics with functionality. Working with her was not only productive but also genuinely enjoyable. I’m confident that anyone who gets to collaborate with Rafaela will be just as impressed as I was!
Igor Moura
Control and Automation Engineer
I worked with Rafaela during Hacking.Rio 2021, where she applied her product design skills and leadership to guide the team in creating the winning product. She played a crucial role in brainstorming and simplifying complex ideas in a way the team and client would understand and agree. She effectively communicated with the users and stakeholders to understand the key problems and gather valuable feedback. Rafaela ensured the final product met project constraints, stayed within budget, and was both user-friendly to the final user and practical to integrate in the client's current portfolio. She also contributed to shaping our pitch presentation. Rafaela is a talented product designer and leader, and would be a valuable asset to any team.
Guilherme Lambert
Product Designer | UX & UI Designer
I feel super lucky to have met and worked with Rafaela for a whole semester! It felt easy not only due to her vast previous experience on Industrial, Product and UX/UI design, which lifted our project, but also her kindness to teach me so much during the process. I will always remember her detailed approach on doing user journeys and documenting website flows! But besides her technical skills, what impressed me most was Rafaela's ability to effectively communicate within the team, and glue together designers from different backgrounds, from industrial to communication, to work seamlessly together. Even with Politecnico's workload and stressfull demands, she managed to keep a positive energy between teammates. I truly believe we created something great together, and that she brings incredible value to any team.
Ivana Vorguca
Marketing & Communications Manager
I had the pleasure of meeting Rafaela during our journey at the School of Design at Politecnico di Milano, where we both pursued our master’s degree. Throughout our time there, she consistently demonstrated reliability, excellent organizational skills, and a deep passion for design. Rafaela is a complete designer, with knowledge and experience in Product Design, Industrial Design, and UI/UX. Beyond her technical expertise, she is incredibly kind, communicative, and dedicated to detail. She is super nice as a team colleague, always more than happy to share her knowledge and help. Her skills are really outstanding, and she’s always positive and energetic. This is what truly led to excellent results in each project. I can’t recommend Rafaela enough for any future role or collaboration. She’s got the skills and the positive energy to make any team or project better.
Rodrigo Garcia
Photographer | Editor | Motion Designer
It was a pleasure working with Rafaela. She is an exceptionally talented designer, with an incredible ability to transform abstract concepts into concrete and attractive designs. She has demonstrated a deep understanding of product and industrial design, as well as user interface (UI) and user experience (UX) design. Her work in digital and physical formats has always been of high quality, showing her versatility and ability to adapt to different media. Rafaela is a dedicated professional, always willing to go the extra mile to ensure the work is done correctly. I recommend her to any team that values creativity, dedication and technical skill in design!